Our Story


In 2018, Professor Rudimentary White sat down to a three-quarter long black on a sunlit evening in Sydney. The sharp bite of exquisite beans, the sweet allure of the local roaster: a vision was brewing. He sensed the time was ripe to throw a fresh splash of milky-white inchoate rhetoric into the blend of online content. It was time for a magazine that almost no one would want to read. Two years later, he put his cup down and decided to make his vision a reality.

Visionary Roasters and Baristas


Add to Cart is now siphoned delicately from the orifices of his writers and artists. We're adding to the fossil-layer of literature, ideas, art, and whatever else that takes time to make—and comprehend. Stop by, savour our flavours, sniff, lick, spit out. True, at times you'll find it odd, confusing, an imperfect blend. But our baristas will also occasionally concoct strange and wonderful experiments. Why not throw a tip in our jar to keep this going?

Sustainable Beans


True coffee artisans push the sweet vibe of a global café cultural revolution. We are less ambitious. Like the cut of our jib and want to parade your wares here? Submit here. We're picky, but we like interesting, assured work farmed from exotic corners of the web-mind. Rejects and losers are welcome. Want to hire us or advertise here? Get in touch below, but know that our signature blend of writing does not sit well with extra-frothy clickbait.

Editors and Contributors

Kenneth Chong

Founding Editor

Rudimentary White

Editor-in-Chief

Maheesha Sabapathy

Founding Editor

Samson Bulkley

    Good Saulman

      Ivan de Monbrison

        James A. Bird

          Mahdia Rahman

          Contributor

            Michele Fermanis-Winward

            Contributor

            William Walker

            Contributor

              Brendan Doyle

              Contributor

              Nick Sun

              Contributor

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                Go on, tell us. What's on your mind? There's no need to restrain yourself. We will do our best to care. But, being petty, we honestly don't care about submissions here. Go to our submissions page. It's not hard to find.
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